Internet Fundraising: Distracted Online Donors Do Not Donate
The percentage of people that go to a website and get somewhere with the shopping cart software process but eventually stop trying is about 59 percent.Donation
To ensure that means several from every two website visitors to a website includes a bank card in hand and is prepared to buy (or donate) but doesn't. They offer up. Donor
Among the culprits is distractions.
Something more important distract different people. I would recommend one thing you do not need to get on your donation page is really a video or perhaps a video that folks can view that can take them outside of that page. If people arrive at your donate now page, you don't want to use a video they could click that can take them to YouTube or MySpace or shows them another page on your website.
Look at the donation page for any human rights organization. About the left-hand side they have a connect to News Releases, About Us, Publications, and Info based on country. They've every one of the Global Issues, like Torture, Women's Rights, and Social Justice. Then you look further down, these people have a Film Festival, Photo Galleries, and Audio/Video. They have most of these tantalizing stuff that a donor might glance at and think: "Oh, they have a photo gallery. I do believe I'll click on that." And so they clicked immediately from your donation page.
In the bottom of the same page these people have a Bookstore, Press Contacts, and Financial Documents. They've got a variety of stuff that it is possible to click at the bottom from the page, and also on the left of the page, and also on the best from the page. Big mistake.
You need to remove something that you believe will distract a donor from making a donation. That includes graphics, videos, and navigation buttons that take them out of that page and elsewhere inside your website, and any words, paragraphs, sentences, or phrases that use up the donors' some time and distract them from giving a present.
If you've ever been involved in sales, you will know one of many cautions that you simply always receive like a salesperson is, "Don't talk yourself out of the sale." Some people do that. They give you the presentation, they reveal you precisely what they believe you should buy, after which once you have agreed to buy it and you're able to buy they proceed talking and talking and talking and talking. And sometimes they'll let you know something concerning the product which you hadn't really considered and hadn't learned, plus they talk you out of trouble of purchasing it.
Don't to accomplish this on your own donation page. Request the donation. And just the donation. Then be quiet.